An up and coming sneaker brand out of Chicago requested my assistance to help with branding. Coveted Kicks aka CVTD Chicago is a company that was spawned from the goal of making custom shoes available to the masses in limited runs. These shoes are designed by some of the world's top shoe customizers and are made with the finest materials. First we had to tackle the logo. Something easily recognizable that spoke to the brands characteristics (premium quality streetwear).
After a few brainstorming sessions, we agreed on this...
The owner already had the shoe styles and colorways selected, but we needed some shoe details, such as the sole, tongue tags, box design and apparel to launch with the sneakers.
Here are some peeks from the product shoot.
Next on the agenda was a CVTD teaser video.
I'm pretty happy with the outcome even though one of my cameras was down.
The website needs some serious updating and shoe production has begun.
Stay tuned and be on the lookout for this brand!
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